爱彼迎2018面试经验
一、公司简介
爱彼迎成立于2008年,是一个全球旅游社区,为旅途的每个环节提供精彩纷呈的产品,其中包括住宿、游玩体验、人文交流。爱彼迎在业内独树一帜,通过技术的力量,让全球数百万人得以发掘自家房屋的经济潜力,同时充分展现热情、发挥才干,成为旅行服务业的人才,同时创造财富。爱彼迎民宿市场上的数百万间住房来自超过191个国家和地区,有公寓、别墅、城堡、树屋、住宿加早餐等等各种类型。游玩体验方面,大家则可以通过参加当地人精心设计的独特活动,领略到不一样的当地风情。爱彼迎还与订餐公司Resy合作,让人们有机会去当地最棒的餐厅品尝美食。而所有的这一切,现在都以设计精美、操作便捷的网页和应用呈现在人们眼前。
在2008年,Brian Chesky、Joe Gebbia及Nate Blecharczyk共同创建了爱彼迎。他们首个房源就在Brian和Joe位于旧金山劳施街(Rausch Street)的公寓中。
按城市活跃房源数量排名,爱彼迎的十大市场依次为:巴黎,伦敦,纽约,里约热内卢,洛杉矶,巴塞罗那,罗马,哥本哈根,悉尼和阿姆斯特丹。
爱彼迎最多房客入境旅游的十大目的地为美国、法国、意大利、西班牙、英国、日本、加拿大、澳大利亚、德国和葡萄牙
爱彼迎最多房客出境旅游的十大目的地为美国、法国、英国、德国、澳大利亚、加拿大、中国、西班牙、意大利和荷兰。
爱彼迎在世界各地拥有19个办公室
爱彼迎上有近3,000座城堡和1,400间树屋。
2017年8月5日是迄今为止爱彼迎单日入住人数最多的一天。当天,有超过250万人通过我们的平台实现了旅行入住。
二、岗位信息
Marketing Core Responsibilities
- Support execution and amplification across advertising, content, social, experiential and media among others of global, regional and local marketing campaigns
- Support the development of strategic marketing plans and to aggressively meet business goals towards achieving the vision of becoming the world’s first community-driven SuperBrand
- Take point on key projects, ensuring clarity in strategy, planning and execution, roles and responsibilities, objectives and KPIs
- Engage in regular routines across disciplines /project teams for integrated marketing projects. Ensure seamless flow of information between regional and local market team particularly for localization of global/regional marketing campaigns
- Support monthly, quarterly and annual planning and reporting
- Take point on internal marketing to showcase and communicate the latest and greatest from the team
Job Requirements
- Passion for all things Airbnb. Experience hosting on the site is a huge plus
- 8+ years of work experience in brand marketing for the consumer / internet / travel space. Technology or lifestyle brands welcome
- Intensive China market knowledge
- Fluent (professional) written and oral Mandarin and English
- Experience building a brand’s integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships – that set the benchmark for creative excellence
- An integrated marketing mindset, passion for storytelling through multiple media types, both visual and written, with sound experience in brand and creative strategy, an excellent understanding of the interplay offline and online, and between paid, earned and owned channels
- Proficiency in media (platforms and channels on and offline, market and industry trends, SEO/SEM/online media), social (organic and paid, content), experiential, advertising & content (channel agnostic creative strategy, production of various formats, best practice), measurement (analytics and benchmarks), and community/passion-point based marketing
- Excellent writing skills and a keen visual sense. An eye for detail and a quick wit
- Strong budget and project management skills, attention to detail and communication skills
- Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
- Natural collaboration and bridge-building skills
- Ability to work at both strategic and tactical levels – a hands on team player
三、PreTalent璞睿求职整理面试经验分享
1.Airbnb销售专员面试经验
一面
问题清单
- 你是一个能长期在这干的人吗?
- 销售专员主要负责北区的,青岛西安北京的业务,打电话有可能出差、有可能做活动,如果你要做这个活动你会怎么做?
- Airbnb理念是什么
2.数据分析师的面试经验
第一轮是笔试,第二轮onsite presentation,第三轮one to one interview第四轮director hr。
笔试
全部英文
笔试题目:给airbnb某个城市一段时间的交易数据,房东、房屋及房客信息
三道题
- 定义几个关键的监控指标,结识为什么这样定义,每个指标如何计算;
- 分析数据,给出建议,应该在哪个地区增加投入,为什么。在撮合成交上,目前哪部分做的比较好,哪部分还可以优化,给出2-3条优化建议;
- 其他什么研究方法可以帮助平台清晰发现存在的问题及改进方向。
3.项目专员的面试经验
全程英文面试
电面
HR电话面试着重于你的经历还有自己在Airbnb的体验。
skype面试,
面试官背景:Hiring manager
询问过往相关经历
4.软件研发工程师的面试经验
一共四轮
- 两轮算法,需要现场coding运行出结果。
- 一轮产品介绍,其实主要是看文化,相对来说比较容易。
- 一轮是design,主要看问题的分析和解决能力。
5.BD经理的面试经验
面试过程
- 15分钟英文面试,偏大方向问题,如为什么选择airbnb;
- 15分钟中文面试,具体专业和案例,模拟策略等
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