Marketing Executive
Section 1. Campaign Management
Assume you’ve been asked to put together a creative campaign celebrating ofo hitting 10 Million Rides in Singapore.
Propose a social campaign for this.
Your objective is reach and engagement.
Your answers should contain (but not limited to) the following:
1) Target audience groups and insights
2) Content Angles and creative concept
3) Activities you would recommend to promote, based on your knowledge of your target audiences’ preferences
4) Describe some creative social engagement posts to stoke engagement for the campaign.
5) Suggest ways to maximise exposure of campaign
Bonus: Give examples and mock-up of social content and captions for your social postings on your various chosen social media platforms.
Section 2. Social Media Campaign
Please come up with a 7-day Instagram Content Calendar for ofo.
You may refer to our current Facebook and Instagram Page for ideas but feel free to come up with entirely new content of your own that you feel best suits the target market and our brand’s needs.
Section 3. Event Planning – Activations
Ofo just launched new prices for our ofo passes.
Outline a creative plan on how ofo can take it to the streets, create awareness around the ofo passes and interact with our audiences.
Your objective is to drive awareness, engagement and sales of pass.
Outline your thoughts on:
1) Target audience groups
2) Creative concept
3) Venues and activities you would recommend to do
Thank you!
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